What is la negociadora?

La Negociadora is a Mexican telenovela that aired in 1985. It was produced by Televisa and directed by Gonzalo Martínez Ortega. The show starred Leticia Perdigón as the protagonist, a strong and resourceful businesswoman named Oriana. The plot of the telenovela revolves around Oriana's efforts to save her family's business from financial ruin, as well as her romantic entanglements with two different men. La Negociadora was well-received by audiences and remains a popular telenovela in Mexico.